· Letter from the/an editor – look at length (word count), mode of address (directed at target audience). Encourages interaction between audience and magazine.
· Photos with captions – hooks, tantalising the reader with what is to come.
· List of contents with page numbers – make sure you are offering the audience value for money. Larger (different colours/emboldened) font for headings with brief summary below. All contents should reflect the genre of the magazine.
· Cohesion – colour/use of recognised logo (often in form of magazine name) in same font style and colour to match the cover.
· Editorial team – who is involved with production?
· Headers and footers – include date, web address, issue number, name of magazine.
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