Audiences

Defining an audience:

1. Age
2. Nationality
3. Location
4. Ethnicity
5. Religion
6. Political alliance/beliefs
7. Education
8. Taste
9. Socio-economic groups:

A                        B                        C                           D                        E

Higher                  Mid-level                 1)Junior Management          Semi/Un-skilled         1)Casual Labourers
Management         Management           2)Skilled Manual Workers     Manual Workers         2)Unemployed
Positions                                                                                                                       3)State Pensioners


Audience reactions:
  Hypodermic needle theory -
The idea that the audience is passive, and unquestioningly accepts the information presented by the media.
  2 Step Flow –
Audience discusses media content and comes to own conclusion, which may agree or disagree with the media’s.