- OK - affirmation, worldwide, recognisable
- Hello - greeting, welcome into celebrity lives
- Grazia - international, elegance, high fashion
- Red - sophisticated, fashion
- Now - immediacy, gossip
- Chat - friendly, gossip
- Heat - hot gossip, exciting
- Mizz - grown up, rebellious adolescence, edgy
- Marie Clare - French, chic, high fashion
- Cosmopolitan - elegance, internationality - shortened to Cosmo when smaller size brought out - moving with the times.
- Vogue - high fashion, sophistication
- NME (New Musical Express) - contemporary, recognisable
- Kerrang - musical term, onomatopoeic, suggestive of loud rock music (genre)
- Top of the Pops - crème de la crème of pop music, current, easy to recall
- FHM (For Him Magazine) - contemporary, hidden meaning, sounds like radio (FM)
SHORT/ONE WORD NAMES - EASY TO REMEMBER
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